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lessons from entrepreneurs on starting your own business, Part 6


Solve the problems that matter most to you


Tania Coke, Chief Executive Officer, Tellus You Care


Before Kevin Hsu and I became co-founders of Tellus You Care, which aims to improve eldercare with dignity and privacy by combining advanced sensors with AI, we would meet every month or so and discuss articles, research and technology. From the beginning, we were focused on hardware and health technology, and it's one of the reasons we became fast friends at Stanford. I remember the exact date, time and dining hall we were sitting in when we discussed the idea for Tellus.


What stood out from our other conversations is that we were discussing a problem we both experienced firsthand: how we couldn't find suitable technology to help our aging family members. When I left that conversation, I could not sleep and started writing out a business plan. By the time I spoke with Kevin the next day, he had started an engineering plan. We knew that Tellus is what we'd be working on for the foreseeable future.


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